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The solution

The solution

The solution

Design and develop a standalone travel app that caters to the unique needs and preferences of the modern traveler.



This app should provide a user-friendly platform that seamlessly integrates travel planning and booking processes, offering personalized recommendations, curated experiences, and streamlined transactions.

Trip IT

Trip IT

Trip IT

PASSION PROJECT

PASSION PROJECT

UX DESIGN

UX DESIGN

Roles & Responsibilities

Roles & Responsibilities

Roles & Responsibilities

User Research: Problem identification, gathering insights, iteration and framing solutions

User Research: Problem identification, gathering insights, iteration and framing solutions

User Research: Problem identification, gathering insights, iteration and framing solutions

Design & Prototyping

Design & Prototyping

Design & Prototyping

Project Context

Project Context

Project Context

Fall 2023

Fall 2023

Fall 2023

Team: Solo

Team: Solo

Team: Solo

Tools

Tools

Tools

Figma

Figma

Figma

Tome

Tome

Tome

Miro

Miro

Miro

NIHAL PALOCAREN

NIHAL PALOCAREN

Common Painpoints faced by travellers

Common Painpoints faced by travellers

Time-consuming

Time-consuming

Users find it cumbersome and cannot afford to dedicate a significant amount of time to it

Users find it cumbersome and cannot afford to dedicate a significant amount of time to it

Lack of trust

Lack of trust

Users have safety/security concerns and do not trust the recommendations without social proof these days

Users have safety/security concerns and do not trust the recommendations without social proof these days

Too many choices

Too many choices

User tend to find it frustrating to select one option over another

User tend to find it frustrating to select one option over another

Target Users

Target Users

Trip Viewers

Trip Viewers

Users who want to discover potential trips and plan an itinerary for an upcoming trip. Users will each have their different requirements such as dates, budget, type of stay and travel, activities, theme of vacation, etc

Who are these people?

  • Solo travelers

  • Group travelers

Users who want to discover potential trips and plan an itinerary for an upcoming trip. Users will each have their different requirements such as dates, budget, type of stay and travel, activities, theme of vacation, etc

Who are these people?

  • Solo travelers

  • Group travelers

Users who want to discover potential trips and plan an itinerary for an upcoming trip. Users will each have their different requirements such as dates, budget, type of stay and travel, activities, theme of vacation, etc

Who are these people?

  • Solo travelers

  • Group travelers

Trip Creators

Trip Creators

Users who are willing to share their past trip experiences and itineraries
Who are these people?

  • Influencers looking to monetize exclusive content

  • People wanting to share their experience

  • Hotels, resorts, and travel agencies who offer packages

Users who are willing to share their past trip experiences and itineraries
Who are these people?

  • Influencers looking to monetize exclusive content

  • People wanting to share their experience

  • Hotels, resorts, and travel agencies who offer packages

Users who are willing to share their past trip experiences and itineraries
Who are these people?

  • Influencers looking to monetize exclusive content

  • People wanting to share their experience

  • Hotels, resorts, and travel agencies who offer packages

Users are free to explore the app or they can choose to plan a trip. This tailors the recommendations based on where they are going, when and how many people.



They can also explore activities and experiences, and add them to their own itinerary or bookmarks.

Planning a new trip

Ask the AI Assistant to book tickets and find the best activities like you would as a normal tourguide.

Your personal AI travel assistant

A neatly arranged hub for your reservations, passes, travel plans, and additional handy tools as listed below.

Trip dashboard

Planning a new trip

Users are free to explore the app or they can choose to plan a trip. This tailors the recommendations based on where they are going, when and how many people.



They can also explore activities and experiences, and add them to their own itinerary or bookmarks.

Users are free to explore the app or they can choose to plan a trip. This tailors the recommendations based on where they are going, when and how many people.



They can also explore activities and experiences, and add them to their own itinerary or bookmarks.

Trip dashboard

A neatly arranged hub for your reservations, passes, travel plans, and additional handy tools as listed below.



This dashboard will open by default when you launch the app during your trip, so that you don't miss a beat.

Your personal AI travel assistant

Ask the AI Assistant to book tickets and find the best activities like you would as a normal tourguide.

Use the chat box to type your query or speak into the microphone. A traveler can even ask the assistant to translate what someone else is speaking

Ask very specific prompts such as- “Find me the best hotel within 500 Euros per night that has a view of the Eiffel tower for 12th and 13th November”

Add events and experiences to your itinerary directly to from the chat.

Map View

View the layout of our itinerary and the details of each location


Locate your friends are on the map easily

Communicate boldly

Take help of audio icon for pronunciations and AI to facilitate a hassle-free communication

Get an estimate of your expenses

Get your detailed split-up of expenses generated in your currency and foreign currency

Trip dashboard

You can view your itinerary, booking and tickets, activities and more.

  • A map view showing here your next activity is comes in very handy

Read the full story

Read the full case study

Metrics to track


  1. Number of bookings


  2. Feedback and ratings on trip completion: Can help to provide insights into user satisfaction


  3. Conversion Funnel Analysis: Analyzing the steps users take from initial engagement to conversion (e.g., browsing to booking) can help identify bottlenecks and areas for optimization.


  4. Number of premium subscriptions

Business plan

  1. Premium Subscription model:

  • Access to download itineraries offline

  • Access to exclusive itineraries from popular influencers

  • Access to AI travel planner


2. Ad revenue: Position of hotel/resort in the search results list and In-app advertisements

3. Booking Commissions:

  • Earn commissions by partnering with airlines, hotels, car rental companies, and other travel service providers.

  • Charging a percentage of the booking value made through your app.